Thursday, 13 October 2011

Typography research

The typography that will be included within my teaser trailer and also on the poster will be a very important factor as it needs to show that it is a representation of the romantic genre. Below I have chosen several font styles that I think have pros and cons to them.




These first two fonts come from the trailer for the film The Vow. The first thing that I noticed about these fonts were the colour and the style of the font. The colour has been contrasted so that it is both black and white, which I think works well and is more noticeable to the audience's eye in comparison to just one of the colours. 
The style of the font is very simplistic, with all the letters in capitals and also there is a fair amount of space between each of the individual letters, especially within the first image.
I think a simple font like this one would work really well as it has a small and stylish feel about it, compared to being a heavy dramatic font, which therefore works well with the romantic genre. If there is one thing I would personally change about the screenshot, is the white and the black colour needing to have a more softer feeler and toning the background colour down to fit in with the titles clearer, in order for the writing to be the main feature. This is a factor I will need to remember within my own work and also something which I will experiment with.


This is another very simplistic font that has been used. I think a simple font would work better as it still grabs the attention of the audience and it has a softer feel than something which is very big and bold. The font within this trailer has been centralised and is therefore the main aspect. Again it has used a fairly dark colour, which I think for a romantic genre it needs to be either a more subtle 'happy' colour or it needs to be more bold and a darker/ more noticeable colour to add to the emotions and the dramatic side to the genre.
This is the film poster for The Notebook. I particularly like the typography of the name within this poster as I feel it has more of a symbolic look about it; when the audience thinks of the name 'The Notebook' the audience assumes it will have a literal notebook in the film, which I feel the font represents that kind of look for a notebook, diary or a letter.
I again like the simplistic font as it is immediately noticeable for the audience and it stands out within the poster.


Similarly to the other posters and screenshots, the font is again simplistic but it works along with the rest of the film poster. The colour works really well as it stands out on the background and is one of the main things the audience notices along with the photo.
I like the layout of this poster and how it appears as if there are two halves, the half with the picture and the other half with the writing and title. The layout of the actual title is different to most as usually the title is all on the same line, however this one is separated onto three lines which could link to the title and narrative through the 'time.'


The font for this poster is idyllic and suits the genre of the film. The font is simplistic but works well with the rest of the poster and links to the genre. I like that the font is the central aspect of this poster making the name just as important by being a main feature, as well as the cast and characters at the top and bottom. Although the typography is quite big and bold compared to the characters who seem to have had a filter used to soften the colours, the title and typography fits in within the whole outcome of the poster. Personally I think that a softer colour within the typography would have taken away from the soft, toned down look of the characters.



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