This is the 500 days of summer trailer, which is one of my favourite trailers; it has the typical conventions for its genre, the concept of the film is an interesting aspect, the shots and setting are interesting, but also simple and overall it is a really interesting trailer which grabs the viewers attention. I like the originality of the trailer; the use of the shots where it goes into a 'sketch' drawing instead of what looks like footage. The originality also comes from how they have used the lighting in certain scenes; its quite dark so you only get a slight light upon that scene or on the persons face, which I think makes the atmosphere feel more romantic.
Conventionally a teaser trailer usually last from around 45seconds to a minute, however this teaser trailer lasts around 1 and a half minutes which breaks the conventions of a typical teaser trailer. The trailer also uses several transitions, with the main two being a dip to colour dissolve and a fade in fade out dissolve, which I personally think works really ell as they last at least a couple of seconds and aren't sudden which flows with the music and the speed of the clips, allowing the audience to feel the romantic element of the trailer.
Within the teaser trailer there are several scenes from the movie included which suggests that there is a lot of progression from day to day and that the 'love story' that is happening moves at a fairly rapid pace. It sticks to the typical codes and conventions of a trailer by showing several scenes from within the movie, which means that it will appeal to their target audience by showing as much as they can from within the movie.
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