Its kind of a Funny story is another trailer I find interesting through its originality of the concept of the film. I like the concept as I know that a lot of romantic genre films can be quite repetitive with their concepts, but I find this one completely original from the fact that the setting is set in a hospital and the concept allows them to 'break free' from their troubles and the fact that they are in a hospital. I like how the soundtrack and music used is fairly fast tempo, which I think could be a representation of how they feel their life is moving; at a fast pace. The use of a quicker tempo soundtrack also works well within this film as I think it connects to their target audience, who I think would be teens. The soundtrack is also original as not many romantic films would use such a fast pace track.
There is also an effect they have used where they have made some of the scenes look like its from a cartoon, mainly towards the end. This is an element which I find really interesting as it also gives the connotations of it being for 'teens' as well and how they go through the same situations with love.
The fact that the trailer shows that there is a light hearted element to the films is another factor that appeals, as the situation that the characters are in seems to be much more serious. I like the factor of having a slight comical feel within some of the scenes, as it breaks it up from all the seriousness of the film.
It also uses the typical convention for a romantic genre of the stock characters and iconography. The stock characters used are the friends of the main characters, which form little 'groups.' There are several elements that make up the iconography. The first is the use of the main character played by Emma Roberts, who is an icon of the romantic genre. Other iconography comes from the use of the romantic themes such as supportive family, location and their kiss.
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